// About Godspeed

Fuel Built For
Those Who Rise Above.

Clean, no-bullshit energy and hydration for mind and body.

  • Stocked at Erewhon
  • Veteran-Owned
  • Made in the USA
  • Third-Party Tested
  • 0g Sugar · 0 Dyes
"If it doesn't serve performance, energy, or long-term health, it doesn't go in."

Joe Phair · Co-Founder / CEO

Joe Phair and Adam Von Rothfelder, Godspeed co-founders

Joe Phair and Adam Von Rothfelder · Co-Founders

// Why it exists

Built From
The Bottom.

In the founder's words

I started Godspeed after a traumatic brain injury took the energy, the focus, and the ability to do the things that made life feel like life. For a while, survival was the only gear I had.

The way back was not a hack or a shortcut. It was rebuilding the fundamentals from the ground up. Sleep. Hydration. Nutrition. Movement. And in that rebuild came a hard look at fuel: what actually powers a body and a brain, and what just borrows energy and charges interest.

Electrolytes that hydrate. Ketones that feed the mind, not just the muscles. Ingredients that work with you instead of against you. That search became the formula.

Godspeed exists for anyone who refuses to settle for fake energy and empty promises. Clean, honest fuel you can trust, built to keep you moving forward in a world that keeps testing you.

I did not build it alone. Adam Von Rothfelder, my co-founder, has spent seven years building a functional CPG brand from a kitchen to national retail. He brought the playbook. I brought the reason. Godspeed is both.

That is the mission. That is Godspeed.

// What is in the stick

Three Systems.
One Formula.

  1. Ketone-Bonded Electrolytes

    6+g of goBHB per stick, delivered as sodium, potassium, calcium and magnesium salts. The ketone fuels the cell. The mineral hydrates it. 1,230mg of electrolytes in every serving.

  2. Clean Energy Metabolites

    102mg paraxanthine (as enfinity®) and 102mg theobromine. The parts of caffeine that give you focus, without the caffeine. No spike. No crash.

  3. Focus Support

    357mg L-tyrosine, 204mg L-theanine and 300mg inositol. Sharp, calm and steady under load.

// Flavor

Crisp Citrus.
Zero Junk.

Organic lemon juice powder. Sweetened with Reb M from stevia leaf and organic monk fruit. 0g sugar. No artificial sweeteners, no dyes, no proprietary blends.

Godspeed Lemon box beside a glass of the drink

// Now on shelves

Now Stocked
At Erewhon.

Godspeed passed the most selective grocery buyer in the country. Find it in the cold case at select Erewhon locations, or get it shipped straight to your door.

Godspeed box spilling lemon stick packs beside sliced lemons

// Word of mouth

From The
First 2,000.

Real customers. Unscripted. Tap to watch.

  • Customer reel
  • Customer reel
  • Customer reel
  • Customer reel
  • Customer reel
"I'm outside as much as I can be - hiking trails with my dog, lifting heavy in the gym, or just chasing the next adventure. Godspeed fits my lifestyle perfectly. It tastes great, keeps me hydrated, and gives me that steady energy to push through tough workouts and long days outdoors. No jitters, no crash - just clean performance."
Dave · Verified Customer
"I've run all the World Majors and spend most of my life training for the next race. Godspeed has become a daily staple for me. The flavor is incredible - it actually tastes hydrating, not too sweet, not tart, just clean and refreshing."
Abby · Verified Customer
"I'm always looking for something that gives me clean energy and helps me crush my workouts, and Godspeed nailed it. The flavor is super citrusy and refreshing - you can tell it's made with real lemon."
Gabe · Verified Customer

// Fuel your mind and body with purpose

Ready To
Rise Above?

Shop Godspeed See The Science

// The Journal

Read before you drink

Short reads on ketones, caffeine metabolites and hydration. No hype, sources at the bottom of every one.

A chrome stopwatch on wet dark slate beside a tall glass of iced lemon drink and a scattered pile of mineral crystals BHBHow much BHB, and how fast does it actually workSeven grams of BHB salt moved blood ketones in half an hour, in humans. An eight week trial ran ten grams a day. Here is what...Read A tall glass of iced lemon drink on wet dark slate with a shaft of light casting a bright caustic pattern across the stone BHB1,602 people and what ketones did to their thinkingThirty-eight studies. 1,602 people. Ketones beat placebo on cognition, and more ketones meant more effect. The honest part is that the effect is modest, and we...Read A heavy steel dumbbell on wet dark slate beside a tall glass of iced lemon drink BHBWhat the GLP-1 muscle loss study actually foundUp to 45 percent of GLP-1 weight loss can be muscle. A 2026 study stopped that from happening in mice. Here is what it showed, and...Read
All articles